AI decides who stays
rtk supports travel agencies 24/7 with Middle East inquiries: AI hotline "MIA" offers quick orientation
Voice AI agent helps travel agencies with customer queries around the clock in the current crisis situation
Burghausen, March 12, 2026. rtk is expanding its service offering for travel agency partners to include an AI-supported hotline in light of the current developments in the Middle East and the numerous customer inquiries associated with them. Together with HoloLogix.AI SE, the travel agency cooperation has developed the Voice AI Agent "MIA", which supports travel agencies with current customer inquiries and offers quick orientation for consultations.
*Image of the coverage about the AI hotline “MIA” by RTK and HoloLogix in the industry publication fvw TravelTalk.
The service draws on current information from tour operator communication as well as publicly available information and assessments of the situation from official bodies, including the German Foreign Office.
The hotline has been available since last week and is available to travel agencies around the clock as an additional source of information in the current situation. This is rtk's response to the current sharp rise in demand for information in sales and supports partner agencies in a phase in which information sometimes changes at very short notice, even outside office hours.
The AI-supported voice agent provides travel agencies with sound initial guidance for advising customers. Questions can simply be asked over the phone. On request, users can then receive a summary of the most important information by email.
"In the current situation around the Middle East, our travel agencies are receiving a lot of questions from customers. It was important to us to offer our partner agencies additional support at short notice. With MIA, we are currently available to our travel agencies around the clock and can quickly provide them with initial guidance if information is needed at short notice," says Thomas Bösl, Managing Director of rtk.
"Our aim was to work with our team to provide a solution in a very short space of time that provides travel agencies with immediate support in an acute information situation. With MIA, we enable simple, fast and always available access to relevant information, including publicly available data from the Federal Foreign Office, among others. In this way, we offer quick help exactly where guidance is needed in everyday consulting and react immediately to the political situation around the world," says Salim Sahi, founder and CEO of HoloLogix.AI SE.
First travel agencies are already testing the new service in day-to-day consulting
"Of course, it's unusual at first to use voice AI over the phone. At the moment in particular, we are getting a lot of questions from customers about the situation in the Middle East. The new rtk service really helps us to quickly get an initial orientation without having to search for all the information ourselves every time," says Thomas Waclawik, owner of Reisebüro Schöne.
MIA at a glance
- Quick answers to frequently asked questions about traveling to the Middle East
- Support for customer advice in the travel agency - summary of the most important information by e-mail
- Available around the clock, even outside business hours
- Quick orientation on current developments
About rtk As Europe's largest travel agency cooperation, the rtk Group, headquartered in Burghausen, currently comprises around 3,900 travel agencies and bundles a turnover of almost 6 billion euros. rtk (Raiffeisen-Tours-Kooperation) not only offers its partners professional and innovative solutions in the areas of sales, marketing and technology, but also the advantage of a nationwide network.
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