He's back: travel pioneer Salim Sahi
drives AI in tourism with HoloLogix.AI
The cooperation with Europe's largest travel agency cooperation rtk shows:
The voice AI agent "MIA" helps around the clock in acute crisis situations
Berlin, March 14, 2026 (KC) - Salim Sahi, pioneer of travel technology development in Germany and long-standing head of the software company Traffics, is returning to the travel industry. With his new company HoloLogix.AI, he is dedicating himself to his long-standing passion: artificial intelligence. As a new rtk cooperation partner, HoloLogix.AI presents the voice AI agent "MIA", which supports travel agencies in crisis situations in particular and automatically answers customer inquiries around the clock as an AI-supported hotline.
"Customers have a conversation just like with a person," emphasizes HoloLogix.AI founder and CEO Salim Sahi. What makes it special: The voice AI MIA performs tasks in real time during the conversation. And it can be seamlessly integrated into existing CRM, calendar and business systems. Communication works across all channels - for example via telephone, website, email or smartwatch applications.
AI-driven, automated travel systems also took center stage at ITB Berlin 2026, the world's largest travel trade fair, last week. Voice automation was a particular focus.
For Salim Sahi, HoloLogix.AI represents a new entrepreneurial start: "I benefit from my many years of TravelTech experience, but my passion has been AI for years. My goal is to develop modern tools and reshape interaction with voice technology in tourism too."
Salim Sahi is also the contact personfor investors who would like to acquire Holologix shares and help write the company's success story.
