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MIA · Agentic AI for the tourism industry

Agents who see tasks through to the end

Communication and execution across all channels

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MIA understands the requirement and carries out the task directly, from bookings and rebookings to reservations and service, in real time within your connected systems.

GDPR-compliant · EU hosting · On-premises · Audit trail

MIA for the tourism sector

The next generation of service, search and sales

Discover how MIA is rethinking the customer journey – from the first point of contact, through to service and booking, right through to new ways of searching for and selling holidays.

✔ Available 24/7
✔ Multilingual and GDPR-compliant
✔ Ready to use in just a few minutes

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MIA makes the travel industry more efficient – around the clock

98%

Cross-channel communication

100%

24/7 availability

99%

Focus on direct execution

One agent. All channels. Direct execution.

Agentic AI for the entire travel customer journey

Inbound and Outbound Telephony
Inbound and Outbound Telephony

MIA answers calls and makes outbound calls independently – round the clock, in multiple languages and even at peak times.

Inbound and Outbound Telephony
Process emails automatically

MIA processes incoming emails, handles enquiries and carries out the necessary actions directly within your connected systems.

Web, App & Chat
Web, App & Chat

MIA supports travellers on its website, during the booking process or via its app – with the same level of expertise and ability to take action as it does over the phone.

WhatsApp & Messaging
WhatsApp & Messaging

MIA answers enquiries before, during and after the trip and carries out tasks directly via the live chat.

Bookings & Changes to Bookings
Bookings & Changes to Bookings

Book, rebook or cancel: MIA carries out tasks in integrated PMS, CRS, IBE or CRM systems and confirms the result straight away.

Human Handover with Context
Human Handover with Context

In complex cases, a member of staff can take over in real time – with the full context of the communication to date.

WebSpeech AI
WebSpeech AI

Your website comes to life: travellers can check availability, search for offers and make bookings – all without any complicated click paths.

AI In-Product Search
AI In-Product Search

Instead of using complex search forms, travellers simply describe what they are looking for. MIA refines the query through natural dialogue.

Agentic Commerce
Agentic Commerce

Make your offers discoverable and bookable where travellers will be searching in future – for example, via AI assistants such as ChatGPT and Claude.

Documentation & Insights
Documentation & Insights

Conversations, reasons for contact and outcomes are documented and can be analysed in a structured manner – for greater transparency and improved services.

One platform. Real added value

How MIA automates communication and processes in the tourism sector

MIA combines customer communication with direct action. Via telephone, email, chat, the web and WhatsApp, MIA understands enquiries, carries out tasks directly within your connected systems and supports your teams round the clock.

Tourism

See MIA in action – from intelligent travel search to booking, rebooking and personalised handover.

MIA

MIA Travel

Phone · Web · Chat · WhatsApp · Email

Active process
Call

Actions · in real time

in PMS, CRS, IBE or CRM

Tourism
Tourism

See MIA in action – from intelligent travel search to booking, rebooking and personalised handover.

MIA

MIA Travel

Phone · Web · Chat · WhatsApp · Email

Active process
Call

Actions · in real time

in PMS, CRS, IBE or CRM

MIA FOR THE TOURISM SECTOR

Smart travel companies. Smart solutions.

Our platform helps businesses and their teams work smarter, respond more quickly and continue to grow – without creating any extra workload.

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"Given the current situation in the Middle East, our travel agencies are receiving a great many enquiries from customers," says RTK Managing Director Thomas Bösl. "It was important to us to offer our partner agencies some additional support at short notice."

Thomas Boesl-1

Thomas Bösl

Managing Director, RTK Cooperation

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"Of course, it feels a bit strange at first to use a voice AI over the phone," says Thomas Waclawik, owner of the Schöne travel agency in Berlin. But in the current situation, they are simply receiving too many enquiries from customers about the situation in the Middle East. “The new service is a great help in getting a quick overview without having to gather all the information ourselves every time.”

Thomas Waclawik

Thomas Waclawik

Owner of Schöne Travel Agency

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“Since we started using MIA AI, things have really changed a lot for us. Our reception team finally has time again to focus fully on our guests on site, and you can really tell the difference.

At the same time, our guests receive immediate feedback, whether it’s about room bookings, spa appointments or room service – with no waiting times.

What’s particularly impressive to us is that the number of bookings made through recommendations has risen noticeably, and our reviews have also improved significantly.”

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Isabel Schuster

Marina Apartments by David Chipperfield – Bad Saarow

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“The topic of AI for telephone systems was absolutely fascinating for our operations at the campsite, but also completely new to us . We really enjoyed workingwith the team at HoloLogix.AI. They’re always there for us. ‘Our Merle’ is constantly evolving, and even after just a short time, we can’t imagine being without our new colleague at reception.”

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Carina Zimdars

Owner, campsite

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“We want to give our customers the opportunity to raise their enquiries with us as effectively as possible. Thanks to MIA, we’re always available, we never miss a customer call, and the team isn’t distracted by calls involving routine tasks.”

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Clemens Zindler

Head of IT, Ampere AG

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“We use MIA to handle the volume of calls at our destinations: answering enquiries, coordinating departures – both inbound and outbound. For our customers, this means the best possible communication experience with 24/7 availability. This is essential, particularly in emergency situations.”

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Michael Frey

CEO, MTS Globe

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“For us, it was crucial that AI could do more than just hold conversations. It needs to understand the processes involved in tourism and actually be able to carry out a task.”

Carmen Windlin

Carmen Windlin

Managing Director, Falk Travel
Get started easily. Grow flexibly.

The right MIA solution for your pharmacy

Get started flexibly with MIA GO+ or choose MIA Business for bespoke processes, integrations and higher call volumes.

✔ 30-day money-back guarantee
✔ Flexible prepaid or business plans
✔ Billing by the minute with rollover
✔ No long-term commitment

MIA GO+

Prepaid

  • Just €0.20 per minute
    Top up your prepaid credit flexibly

  • Self-service
    Email support

  • Up and running in just 6 minutes.
    Including personalised onboarding

  • Multilingual & various voices
    Choose the best solution for you

  • Integration (CRM + ERP)
    For the effective completion of tasks

MIA Business (L, XL, Enterprise)

from €299 per month

  • Predictable usage, including 2,000–3,000 minutes, works out at just €0.15 per minute

  • Managed Business
    Personal Account Manager

  • Custom workflow logictailored to your processes

  • Enhanced reporting and SLA support. Full transparency with priority-based reliability

  • Scalable setupmultiple numbers, intelligent routing and workflows designed to support growth

Reliable Support at Scale

AI That Keeps Customer Service Moving

Travel

Hospitality & Tourism

Business

Businesses & Institutions

Healthcare

Healthcare

Never miss a Call Again. Upgrade Your Guest Experience.

Handle bookings, upsells and FAQs before guests reach the front desk. Increase revenue and keep guests coming back.

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Experience the future of enterprise call automation – Today.

Automate inquiries, schedule services, and update CRM instantly. Save time, cut costs and boost satisfaction.

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24/7 Care 
Starts with One Call

Automate appointment booking, prescription refills, and urgent requests. Free up staff, reduce wait times, and improve care quality.

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MIA Services_GDPR_Hospitality and Travel

Fully GDPR-compliant

The MIA platform is continually being developed in accordance with the strict requirements of the GDPR. This ensures the protection and security of your data.

Try it free for 30 days with a money-back guarantee

MIA takes your business to the next level

See for yourself how MIA automates enquiries, schedules services and updates your CRM instantly
24/7. Save time, cut costs. Boost customer satisfaction.

Our influence

Customers benefit from MIA and love it

Our platform helps your business and your teams work more intelligently, respond more quickly and continue to grow – without creating any extra workload.

"Thanks to MIA, we also receive much more information and feedback – and all of it in a structured data format that makes tracking much easier."

Dr Gerhard Hoh (copy)

Dr Prof. Gerhard Hoh

Cardiology Group Practice – Wittenberg

"I’ve had the pleasure of working with Sprocket Rocket right from the start, and I find it an invaluable tool for modernising our HubSpot creation process."

Meg Riley

Meg Riley

Product Designer, Google

"This template is really lovely and offers a whole range of options. It looks brilliant and the coding has been done quickly and seamlessly. Thank you!"

Mark Robinson

Mark Robinson

Product Designer, Google

"I’ve had the pleasure of working with Sprocket Rocket right from the start, and I find it an invaluable tool for modernising our HubSpot creation process."

Meg Riley

Meg Riley

Product Designer, Google
The benefits for you

Higher turnover. Lower costs. Better service.

Automate your customer communications and processes – across all channels and directly within your systems.

24Hours_bold

Immediate handling of calls

Immediate handling of calls
Answer every call straight away and automate orders, reservations, bookings, appointments and guest enquiries – without any human intervention.
Languages_bold

24/7 multilingual support

24/7 multilingual support

Provide round-the-clock service to international guests with human-like AI conversations in multiple languages.

Scheduling_bold

Smart order management

Smart order management
Automatic and accurate processing of orders, requests and enquiries – seamlessly integrated into your systems and always up to date.
Integration_bold

Seamless system integration

Seamless system integration

MIA carries out tasks directly during the conversation within your existing infrastructure and can automatically retrieve and match customer data, enquiries and workflows, and carry out the appropriate actions.

Capacity_bold

Maximum call capacity

Maximum call capacity
It reliably handles even the highest call volumes without any missed opportunities and with significantly less effort required from your team.
Analytics

Follow-ups, summaries and analyses

Follow-ups, summaries and analyses
Send confirmations and documents, update records, create call summaries and gain actionable insights from interactions with guests.
Language AI workflow

What lies behind every automated interaction?

A specially developed automation engine that carries out human-like voice interactions on a large scale – seamlessly handling calls, executing workflows, updating systems and gathering insights using next-generation AI.
Human-like conversational AI

Responds to calls from guests using natural, fluent language that is indistinguishable from human speech.

Real-time interactions

Processes calls with low latency for seamless live conversations round the clock, with appointments and enquiries dealt with immediately.

Automated email communication
Send automated emails containing summaries, confirmations or follow-ups to your teams and customers.
Transcripts and summaries
Provide your team with detailed transcripts and accurate summaries for every call interaction.
Update the CRM and database
Automatically update customer records and relevant information directly within your existing CRM or database systems.
AI-driven insights and reports

Generates analytics and performance metrics to support better decision-making and a deeper understanding of your users, so that you can continue to grow.

Frequently Asked Questions

Here you will find answers to the most frequently asked questions about MIA for tourism businesses

Which businesses in the tourism sector is MIA suitable for?

MIA is suitable for businesses across the entire tourism value chain – including tour operators, travel agencies, OTAs, hotels, airlines, cruise lines and destinations.

What roles can MIA take on in the tourism sector?

MIA can understand and respond to enquiries and carry out tasks directly – for example, bookings, rebookings, cancellations, reservations or service requests. Which processes are automated depends on your requirements and the connected systems.

Through which channels can MIA communicate?

MIA operates across multiple channels, including telephone, email, the web, chat and WhatsApp. All these channels draw on the same knowledge base and have the same scope for action.

Can MIA carry out tasks directly within our systems?

Yes. MIA can be integrated with existing systems such as PMS, CRS, IBE or CRM and carry out tasks whilst communication is in progress. The result can be confirmed directly during the same conversation.

Can MIA also support multiple languages?

a. MIA is designed for multilingual communication and can assist travellers across different languages, time zones and channels.

What happens with complex enquiries?

If necessary, a member of staff can take over the call in real time. The context of the conversation up to that point is available, so there is no need for a traditional handover without any background information.

What is WebSpeech AI?

With WebSpeech AI, travellers can speak directly to your website. For example, they can enquire about availability, search for offers or make bookings without having to navigate through complex click paths.

What is AI in-product search?

AI In-Product Search enables dialogue-based searching. Instead of filling in numerous fields on a search form, travellers describe what they are looking for in natural language. The AI can then clarify the query through dialogue.

What does ‘Agentic Commerce’ mean?

Agentic Commerce opens up new possibilities for making offers discoverable and bookable via AI assistants. In the HoloLogix Travel Vision, for example, travellers can find and compare offers via AI assistants such as ChatGPT or Claude, and initiate the booking process.

Is MIA available 24 hours a day?

Yes. MIA can process enquiries 24/7 and is also available during peak times.

How quickly can MIA be set up?

The set-up depends on the desired functions, processes and system integrations. Together, we define the requirements and integrate MIA with the necessary systems and knowledge sources.

Can MIA be integrated with existing systems?

Yes. MIA is designed to be integrated into existing system landscapes. In the tourism sector, these may include, for example, PMS, CRS, IBE and CRM systems.

Is MIA GDPR-compliant?

MIA is designed to operate in accordance with European data protection requirements. The Travel presentation mentions EU/German hosting, the GDPR and an on-premises option.

Are conversations and procedures documented?

Yes. Conversations, reasons for contact and outcomes can be documented and analysed in a structured manner. This provides additional insights for service and processes.

Is MIA replacing our staff?

MIA is designed to handle routine communications and tasks, thereby taking the pressure off teams. In the event of complex or personal matters, staff can be involved at any time.

Language AI workflow

What lies behind every automated interaction?

A specially developed automation engine that carries out human-like voice interactions on a large scale – seamlessly handling calls, executing workflows, updating systems and gathering insights using next-generation AI.
Human-like conversational AI

Responds to calls from guests using natural, fluent language that is indistinguishable from human speech.

Real-time interactions

Processes calls with low latency for seamless live conversations round the clock, whilst handling appointments and enquiries immediately.

Automated email communication
Send automated emails containing summaries, confirmations or follow-ups to your teams and customers.
Transcripts and summaries
Provide your team with detailed transcripts and accurate summaries for every call interaction.
Update the CRM and database
Automatically update customer records and relevant information directly within your existing CRM or database systems.
AI-driven insights and reports

Generates analytics and performance metrics to support better decision-making and a deeper understanding of your users, so that you can continue to grow.

Optimise your processes with MIA

Bespoke MIA solutions for your travel business

Talk to our AI expert about your specific workflow automation requirements – we’d be happy to provide you with a bespoke quote

Enquiry to an AI expert