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MIA for Tour Operators | B2B & B2C

24/7 Travel & Operations Service

Your AI Service Center

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Enterprise Agentic AI for Tour Operators

An AI service platform for your entire value chain

MIA combines B2B agency services, B2C customer service, sales, operations, and service providers into a single platform. Specialized AI agents communicate, coordinate, and perform tasks directly within your existing systems—scalable across brands, markets, languages, and channels.

✔ B2B, B2C, and service providers intelligently connected

✔ Multi-agent support for complex service and operations processes

✔ Agentic Real-Time Execution within your existing systems

✔ Scalable across brands, markets, languages, and channels

(Englisch) WebSpeech
(Englisch) AI In-Product Search
(Englisch) Agentic Commerce
One platform. Real added value

How MIA Automates Processes for Tour Operators

MIA is the Agentic AI platform for tour operators. Multiple specialized AI agents work together intelligently to handle inquiries via phone, chat, email, the web, and WhatsApp, and execute defined workflows directly within your existing systems. This allows you to automate key service and sales processes and reduce the workload on your teams.

MIA for Tour Operators

See MIA in action—from availability, booking, and rebooking to suppliers, destinations, agency services, and crisis management.

 
MIA

MIA

Phone · Web · Chat · WhatsApp · Email

Active Process
Call

 
 
Actions · in real time

in your connected booking and service systems

 
Travel Agency Use Cases: B2B & B2C
MIA for Tour Operators

See MIA in action—from availability, booking, and rebooking to suppliers, destinations, agency services, and crisis management.

 
MIA

MIA

Phone · Web · Chat · WhatsApp · Email

Active Process
Call

 
 
Actions · in real time

in your connected booking and service systems

 
Your AI Agents for Tour Operators

From the initial inquiry to completion—across the entire travel chain

Availability and Prices
Availability & Prices

MIA checks availability, prices, and quotas and provides travel agencies with the necessary information directly during the consultation with the customer.

Reservations and Options: New 2-1
Reservations & Options

MIA provides support for specific bookings, option deadlines, and booking conditions, and initiates defined processes directly in the booking system.

New Policies for Rescheduling and Cancellations
Rescheduling & Cancellation

MIA reviews cancellation policies and fees, explains the terms and conditions, and provides assistance with rebooking, name changes, and cancellations.

M2M Agency Network
M2M Agent Network

Specialized AI agents communicate directly with event organizers, service providers, and destination destinations, route inquiries, and provide consolidated responses.

Groups & Complex Trips
Groups & Complex Trips

MIA provides support for group bookings, round-trip itineraries, multi-stop trips, and custom trips, and handles even complex requests in a structured manner.

Agency & B2B Services
Agency & B2B Services

MIA identifies agency partners and authorizations and provides support for bookings, availability, terms and conditions, and ongoing processes.

Hotels & Service Providers
Hotels & Service Providers

MIA processes stop sales, overbookings, and service changes, and coordinates the necessary follow-up processes with the relevant partners.

Flight Changes & Irregularities
Flight Changes & Irregularities

MIA handles flight schedule changes and cancellations and coordinates the resulting impacts on reservations, transfers, and other travel services.

Destination & DMC
Destination & DMC

MIA handles transfer cancellations, hotel changes, and on-site operational changes, and coordinates the relevant partners and processes.

AI Crisis Management
AI Crisis Management

A specialized AI agent handles spikes in inquiries during crises, compiles up-to-date situational information, and assists agencies with urgent travel matters.

Real-World Experience

What Our Customers Say

Our platform helps your company and your teams work smarter, respond faster, and continue to grow
—without adding to your workload.

ChatGPT Image 18 ago 2026, 15_00_13

"Given the current situation in the Middle East, our travel agencies are receiving a great many questions from customers," says RTK Managing Director Thomas Bösl. "It was important to us to offer our partner agencies additional support at short notice."

Untitled Design (10)

Thomas Bösl

Managing Director, RTK Cooperation

ChatGPT Image 18 ago 2026, 15_00_13

“We use MIA to handle the volume of calls at our destinations: answering questions, coordinating departures—both inbound and outbound. For our customers, this means the best possible communication experience with 24/7 availability. This is especially essential in emergency situations.”

Michael Frey

Michael Frey

CEO, MTS Globe
Reliable Support at Scale

AI That Keeps Customer Service Moving

Travel

Hospitality & Tourism

Business

Businesses & Institutions

Healthcare

Healthcare

Never miss a Call Again. Upgrade Your Guest Experience.

Handle bookings, upsells and FAQs before guests reach the front desk. Increase revenue and keep guests coming back.

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Experience the future of enterprise call automation – Today.

Automate inquiries, schedule services, and update CRM instantly. Save time, cut costs and boost satisfaction.

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24/7 Care 
Starts with One Call

Automate appointment booking, prescription refills, and urgent requests. Free up staff, reduce wait times, and improve care quality.

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MIA Services_GDPR_Hospitality + Travel

Fully GDPR-compliant

The MIA platform is continuously being developed in compliance with the strict requirements of the GDPR. This ensures the protection and security of your data.

Try it free for 30 days with a money-back guarantee

MIA Takes Your Business to the Next Level

See how MIA automates inquiries, schedules services, and instantly updates your CRM
24/7. Save time, reduce costs, and boost customer satisfaction.

Our Influence

Customers benefit from MIA and love it

Our platform helps your company and your teams work smarter, respond faster, and continue to grow—without adding to your workload.

"Thanks to MIA, we also receive a lot more information and feedback—all in a structured data format that makes tracking much easier."

Dr. Gerhard Hoh (copy)

Dr. Prof. Gerhard Hoh

Cardiology Group Practice - Wittenberg

"I've had the pleasure of working with Sprocket Rocket from the very beginning, and I find it to be an invaluable tool for modernizing our HubSpot creation process."

Meg Riley

Meg Riley

Product Designer, Google

"This template is really nice and offers a whole range of options. It's beautiful, and the coding is fast and seamless. Thank you!"

Mark Robinson

Mark Robinson

Product Designer, Google

"I've had the pleasure of working with Sprocket Rocket from the very beginning, and I find it to be an invaluable tool for modernizing our HubSpot creation process."

Meg Riley

Meg Riley

Product Designer, Google
Your Added Value

More revenue. Lower costs. Better service.

Automate your customer communications and take some of the pressure off your team.

24Hours_bold

Immediate Handling of Calls

Immediate Handling of Calls
Answer every call immediately and automate orders, reservations, bookings, appointments, and guest inquiries—without any human intervention.
Languages_bold

24/7 multilingual support

24/7 multilingual support

Serve international guests around the clock with human-like AI conversations in multiple languages.

Scheduling_bold

Smart Order Management

Smart Order Management
Automated and precise processing of orders, requests, and inquiries—seamlessly integrated into your systems and always up to date.
Integration_bold

Seamless system integration

Seamless system integration

MIA performs tasks directly during the conversation within your existing infrastructure and can automatically retrieve and match customer data, inquiries, and workflows, and carry out the appropriate actions.

Capacity_bold

Maximum call capacity

Maximum call capacity
Reliably handles even the highest call volumes without missing any opportunities and with significantly less effort on your team's part.
Analytics

Follow-ups, summaries, and analyses

Follow-ups, summaries, and analyses
Send confirmations and documents, update records, create call summaries, and gain actionable insights from interactions with guests.
Language AI Workflow

What's behind every automated interaction?

A specially developed automation engine that performs human-like voice interactions at scale—seamlessly handling calls, executing workflows, updating systems, and gathering insights using next-generation AI.
Human-like conversational AI

Responds to guest calls using natural, fluid language that is indistinguishable from human speech.

Real-Time Interactions

Processes calls with low latency for seamless live conversations around the clock, with scheduling and inquiries handled immediately.

Automated Email Communication
Send automated emails with summaries, confirmations, or follow-ups to your teams and customers.
Transcripts and Summaries
Provide your team with detailed transcripts and accurate summaries for every call interaction.
Update the CRM and database
Automatically update customer records and relevant information directly in your existing CRM or database systems.
AI-Driven Insights and Reports

Generates analytics and performance metrics to support better decision-making and a deeper understanding of your users, so you can continue to grow.

Frequently Asked Questions

Here you'll find answers to the most frequently asked questions about MIA for tour operators

What is MIA for tour operators?

MIA is an agent-based AI platform for travel agencies. Specialized AI agents handle inquiries via phone, web, chat, WhatsApp, and email, access authorized information and systems, and can execute defined tasks directly. This enables the automation of both B2B processes with travel agencies and partners and B2C service processes.

What tasks can MIA handle for tour operators?

Among other things, MIA can check availability and prices, process bookings and options, assist with rebookings and cancellations, provide travel information, and coordinate processes related to hotels, flights, transfers, DMCs, and other service providers. It can also assist with group travel, complex itineraries, and unusual travel situations.

How does MIA support travel agencies and agency partners?

MIA can be used as a digital point of contact for travel agencies and agency partners. Agencies receive answers regarding products, availability, prices, terms and conditions, and existing bookings. Depending on the connected systems and authorizations, MIA can also directly process transactions such as bookings, rebookings, or cancellations.

Can MIA also serve end customers?

Yes. In addition to its B2B agency services, MIA can also be used for direct communication with travelers. This includes, for example, pre-trip questions, booking information, changes, travel documents, transfers, flight times, or assistance during the trip.

Can MIA deploy multiple specialized AI agents?

Yes. MIA works with specialized AI agents that can handle a variety of tasks and areas of responsibility. For example, booking processes, agency services, supplier communication, destination services, and crisis management can be intelligently integrated.

What do "Multi-Agent" and "M2M" mean in the context of MIA?

Within the M2M network, specialized AI agents can communicate with one another, forward tasks, and exchange information. For example, travel agencies, tour operators, hotels, DMCs, and other service providers can be integrated into automated processes, and information can be consolidated into a single response.

Can MIA process bookings, changes, and cancellations?

Yes. Depending on the connected systems and the authorizations granted, MIA can check availability and rates, enter booking information, initiate options and bookings, and take into account deadlines, fees, and alternatives for rebookings and cancellations.

Can MIA perform tasks directly in our systems?

Yes. MIA can not only provide information, but also perform defined actions in connected booking, CRM, reservation, or ticketing systems. You determine which actions can be automated and when approval or handoff to an employee is required.

Can MIA be integrated with our existing systems?

Yes. MIA is designed to integrate with existing booking, reservation, CRM, and service systems via APIs and existing interfaces. This does not necessarily require replacing your existing system infrastructure.

How does MIA assist with flight changes and irregularities?

In the event of flight schedule changes, delays, or cancellations, MIA can identify affected bookings and travelers and determine which other travel services are impacted. Depending on the connected systems, follow-up processes for hotels, transfers, or other services can then be initiated, and the relevant parties can be notified.

Can MIA work with hotels, DMCs, and other service providers?

Yes. MIA can support processes involving hotels, DMCs, and other service providers. These include, for example, sales suspensions, overbookings, hotel changes, canceled transfers, or other operational changes in the destination. Information can be recorded, assigned, and defined follow-up processes can be triggered.

Does MIA support group trips and complex itineraries?

Yes. MIA can systematically record requests for group tours, round-trip tours, multi-stop trips, and custom-designed trips, and consolidate information on flights, hotels, transfers, group quotas, and special requests.

Through which channels can MIA communicate?

MIA can be used via phone, the web, chat, WhatsApp, and email. The various channels access the same platform and shared knowledge base, allowing processes to be handled across all channels.

Is MIA available 24/7?

Yes. MIA can be used around the clock and handle multiple conversations and inquiries simultaneously. This provides additional service capacity even outside of traditional business hours and during seasonal peaks.

How does MIA help when there's a high volume of inquiries?

MIA can process numerous requests simultaneously and automate recurring service processes. This allows for additional capacity to be made available—particularly during peak booking periods, flight changes, or exceptional events—while employees can focus on complex cases.

Does MIA also provide support during crises and unusual travel situations?

Yes. In exceptional situations, a specialized AI crisis agent can be deployed. This agent can identify affected bookings and travelers, compile up-to-date information, prioritize inquiries, and collaborate with other agents and teams. Examples of such situations include natural disasters, flight cancellations, or other major disruptions to travel plans.

Can an employee take over a case from MIA?

Yes. In specific situations, it is possible to transfer a case to another employee. The context of the conversation and the case history can be included in the transfer, so that the case does not have to be re-entered from scratch.

Where does MIA get its answers from?

MIA works with the content you have approved and the connected data sources. This may include, for example, product information, booking data, terms and conditions, fare rules, destination information, travel regulations, and internal knowledge bases. You determine which information MIA is allowed to access.

Is MIA multilingual?

Yes. MIA can be used in multiple languages. This allows travelers, travel agencies, and sales partners in different markets to be served through the same platform.

Is MIA GDPR-compliant?

MIA is designed for use in European corporate environments in compliance with data protection regulations. The types of data processed and where they are processed or stored depend on the specific implementation, the connected systems, and the agreed-upon technical configuration.

Can we use MIA for multiple brands or event organizers?

Yes. Different brands or organizational units can be represented with their own AI agents, knowledge bases, rules, permissions, and tone of voice. Integrations, governance, and reporting can be organized centrally at the same time.

Can calls and inquiries be analyzed?

Yes. Depending on the configuration, interactions can be transcribed, structured, and classified. This makes it possible, for example, to analyze reasons for contact, escalations, handling times, contact volume, and levels of automation, and to use this information for reporting and process optimization.

How soon can we get started with MIA?

The specific effort required depends on the desired use cases, channels, data sources, and system integrations. You can start with a clearly defined use case and then gradually expand to include additional processes, channels, brands, or markets.

Language AI Workflow

What's behind every automated interaction?

A specially developed automation engine that performs human-like voice interactions at scale—seamlessly handling calls, executing workflows, updating systems, and gathering insights using next-generation AI.
Human-like conversational AI

Responds to calls from guests using natural, fluid language that is indistinguishable from human speech.

Real-Time Interactions

Processes calls with low latency for seamless live conversations around the clock, with scheduling and inquiries handled immediately.

Automated Email Communication
Send automated emails with summaries, confirmations, or follow-ups to your teams and customers.
Transcripts and Summaries
Provide your team with detailed transcripts and accurate summaries for every call interaction.
Update the CRM and database
Automatically update customer records and relevant information directly in your existing CRM or database systems.
AI-Driven Insights and Reports

Generates analytics and performance metrics to support better decision-making and a deeper understanding of your users, so you can continue to grow.

Optimize Your Workflows with MIA

Custom MIA Solutions for Your Event Organizer

Talk to our AI expert about your specific workflow automation needs—we'd be happy to provide you with a customized quote

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